Shopify: every ending

11 ways the next five years go down, by the layer they land in.

Won the relationship

2030The spinout outgrows the company that made it.2030A snowboard shop became one of 12 agents.2031Meta buys the agent the whole world shops through.2031Still independent. Still selling for everyone.

Settled for plumbing

2030Every agent's order is guaranteed by Shopify.2029Shopify becomes ChatGPT's cash register.

Lost as a feature

2029Shopify becomes a checkout button in Google.2028The bots took their baskets to Amazon.2029Checkouts are for humans. The humans left.2029Amazon buys what's left of Shopify.2030Microsoft buys you for the checkout.