A snowboard shop became one of 12 agents.

12 agents handle the world's shopping. One began in 2004, selling snowboards online from Ottawa.

The Chair: Subscriptions are 4% of revenue. Our agent holds 48% of our merchants' working context.

The Chair: Meta has offered 4x our value. Instagram would like a cash register.

The Buyer: 3 billion people scroll past things they want. We'd like them to stop scrolling and pay.

Outcome: Won the relationship

You let your agent sell for anyone, on any lab's model, and favored no store. Merchants and shoppers trusted it. Now Meta wants it.

One path that gets here

A · We'll sell agent-ready storefronts on PlusB · Stop fighting Amazon. Open checkout to every agentB · We see every agent's order. Learn from itA · Then ours runs everything. Every store, every lab

Play it yourself

Other endings where you win the relationship

All 11 endings · The cast · The thesis