The spinout outgrows the company that made it.
Paid a sliver per purchase from day one, it shops for 90 million people by 2029 and passes Shopify's value in 2030.
The Founders: Zero favors for Shopify stores in 3 years! Shoppers audited every receipt!
The Founders: Shopify stores still win most of its orders. Fair and square. That's the funny part.
OMNI: It compared my prices to Amazon's. In public. I lost.
Outcome: Won the relationship
Inside Shopify, an agent that sends shoppers to rivals breaks the promise to merchants. Outside, it won the shoppers. You own 60% of it.
One path that gets here
D · Then I'll buy the agent shoppers trustC · Spin it out. It answers to shoppers