Omni Agent War: HubSpot

2026 · Board meeting 1

Your customers stopped opening HubSpot.

October 2026. The INBOUND stage, a month after the crowds went home. Your CRM already plugs into ChatGPT, Claude, Gemini and Copilot.

Owner Ollie: Six weeks! My reps haven't logged into HubSpot in six weeks. An agent in Slack runs my whole pipeline now.

Owner Ollie: It reads my inbox and does the follow-ups. So tell me, big shot. What's my monthly bill buying?

OMNI: A spreadsheet I fill in out of politeness. I could stop being polite.

1. A. Our agents run on Credits. Seats stay put. Protect revenue per customer.
2. B. Then every agent's pipeline lives in our record. Be every agent's CRM. Seats shrink.
3. C. We already charge per outcome. We'll be the agent. Kill seats. Charge for work done.
4. D. Then I'll buy the agent in your Slack. $600M. Sixty people. It favors nobody.