Checkouts are for humans. The humans left.
Every Shopify order waits for a human tap. Amazon's agents don't wait. Agent orders move to Amazon, and your GMV falls 30% in a year.
Your biggest merchant: My shoppers' agents buy from Amazon now, darling. Amazon never makes them tap anything.
The Buyer: Silver Lake will pay 1.6x revenue. We so admire a company with principles.
The Buyer: We'll keep the tap. Somebody has to enjoy it.
Outcome: Lost as a feature
You made a human approve every agent order. Shoppers hired agents to stop doing exactly that, so they took them to Amazon.
One path that gets here
A · We'll sell agent-ready storefronts on PlusB · Stop fighting Amazon. Open checkout to every agentA · We sell the checkout. Payment, tax, chargebacksB · Checkouts are for humans. Make them tap