Shopify becomes a checkout button in Google.

Six good quarters. Then shoppers stop visiting stores at all, and merchants ask why they pay for one.

The Buyer: Google needs a checkout for AI Mode. 16% over market. You'll make a lovely button.

The Buyer: Your merchants can keep their themes. Nobody will see them, of course.

Outcome: Lost as a feature

You charged merchants more for storefronts agents never visit. Amazon and Google sent the same orders free, so the plan lost its reason.

One path that gets here

A · We'll sell agent-ready storefronts on PlusA · Bundle agent storefronts into every plan

Play it yourself

Other endings where you lose as a feature

All 11 endings · The cast · The thesis