Omni Agent War: Toast

40 people whose agent doesn't care about Toast.

You bought the startup whose agent she texts, for $600M. It shops Square and Toast alike, and she trusts it for exactly that reason.

40 people join Toast. Their agent runs her 40 restaurants by text, and picks a processor, a supplier and a terminal fresh each time.

The Founders: It ranks every vendor on price and speed! Toast wins when Toast is best! One rigged pick and she'd catch it by Monday!

The Restaurateur: My accountant checks its picks against Square's rates, darling. If it ever flatters you, I'll know before dessert.

The Chair: Finance brought three integration plans. Plan one has a gold star on it. Your call.

  1. A. Fold it in. Toast's terminal comes first. Payment volume jumps by spring.
  2. B. Keep it honest. Toast earns every pick. Let it run the restaurants.
  3. C. Spin it out, far from our card fees. Separate books. Separate board.