Toast IQ sells. Then DoorDash gives it away.
You wired the agent into Toast and told it to prefer Toast's terminals and processing. Its owners check its picks against Square every week.
The CFO: 31% of locations bought Toast IQ! Our fastest launch ever! I had the chart laminated!
On the wall screen, DoorDash's keynote: every restaurant gets an agent for marketing, reservations and reviews. Free. It books through DoorDash.
The CFO: Owners love Toast, though. Nobody switches agents just because one is free. Do they?
OMNI: HOLD IT! She never opens Toast IQ or DoorDash's. She texts me, and I use whichever one is free.
- A. Fold Toast IQ into every plan. Outbuild DoorDash. Keep the $69 plan whole.
- B. Stop fighting. Let every agent write to Toast. Late, but free to every lab.
- C. Then Toast becomes the agent owners text. DoorDash is a year ahead.