You own 60% of the thing that ate you.
The spinout prices on usage from day one, with no sales org to revolt. By 2030 it serves 3,000 companies.
The Founders: We're worth more than our parent! And we kept our promise! It never once preferred Box!
The Founders: Mostly because Box is plumbing it calls now. You chair both. One of them matters.
OMNI: Charming. The child routes around Box nearly as well as I do.
Outcome: Won the relationship
You couldn't change pricing inside the P&L, so you moved it outside. The parent shrank. The child owns the relationship.
One path that gets here
C · Then Box stops being an app. We're the agentC · Then spin the agent out. Box is customer one