ZoomInfo shrinks 45 days at a time.

Every 45 days the state sends another batch. Every batch is a few million fewer people in the database.

The Buyer: Permira is delighted. 1.2x revenue for 35,000 customers. A database in managed decline.

The Buyer: We'll sell what's left before it's deleted. Briskly.

Outcome: Lost as a feature

You let the state own the list of who said no. Every agent needed that list before emailing anyone, so they went to the state.

One path that gets here

A · Then ZoomInfo Copilot does it better. On topB · Forget Outlook. Sell our data to every agentA · The people in it. Everyone can fix their recordC · Let California keep the list. We comply

Play it yourself

Other endings where you lose as a feature

All 11 endings · The cast · The thesis