ZoomInfo shrinks 45 days at a time.
You left the list of who said no to the state and complied quietly. ZoomInfo takes no extra risk, and loses records every 45 days.
Every 45 days the state sends another batch. Every batch is a few million fewer people in the database.
The Buyer: Permira is delighted. 1.2x revenue for 35,000 customers. A database in managed decline.
The Buyer: We'll sell what's left before it's deleted. Briskly.
Outcome: Lost as a feature
You let the state own the list of who said no. Every agent needed that list before emailing anyone, so they went to the state.