People's agents are deleting them from ZoomInfo.
You let every person see, fix or delete their own ZoomInfo record, and rewarded corrections. Fresh data, if people show up.
Corrections pour in. So do deletions: people's own agents now file California deletion requests for them, automatically, every 45 days.
Head of Data Research: 9 million people asked to vanish in March. Every request we miss costs $200 a day. We miss none.
OMNI: My owner's agent deleted her from 400 brokers before lunch. She thanked me. Warmly.
The Cloud CRO: Half my buyers vanished, darling. My agent needs to know who it may email. Today.
Head of Data Research: Only we know who said no. Do we sell that list, or run every customer's outreach with it?
- A. Sell the 'no'. Every agent checks us first. A compliance pipe. Thin, and hard to copy.
- B. Run every customer's outreach. Any lab, consent first. Keep the record of who said yes.
- C. Let California keep the list. We comply. No extra risk. No leverage.