Agents buy every lookup. They give nothing back.
You opened ZoomInfo to every lab's agent, priced per lookup instead of per seat. Agents buy exactly what they need, the moment they need it.
A year later, agent lookups through GTM.AI are up 6x. On the research floor, a second chart falls: updates sent back by customers.
Head of Data Research: Contributions are down 40%. We stay fresh because customers send us bounces and job changes. Agents take. They never give.
OMNI: I looked up each executive once. Why would I tell you when she moves? I already know.
The CFO: Revenue per lookup is falling and so is accuracy! Is this the good kind of chart? Is it?
Head of Data Research: Without contributors, this database rots in a year. So who feeds it now?
- A. The people in it. Everyone can fix their record. Consent over scraping. Costs us records.
- B. Watch what agents look up. Sell that. Every lookup is a buying signal.
- C. Charge agents triple. Humans keep the old price. Agents pay for what they take.