Copilot sells. Then Microsoft's Copilot does it free.
You sold ZoomInfo Copilot as an add-on to every seat. Renewals grow, as long as reps still log in to find their buyers.
The CFO: Copilot is on 34% of seats! Net retention is back over 90%! I laminated the slide!
On the wall screen, Microsoft's keynote: a sales agent inside every 365 Copilot seat. It researches leads with LinkedIn. Included.
The CFO: But ours is better. Customers can tell two Copilots apart. Can't they?
OMNI: HOLD IT! They can. They'll keep the free one. It already lives in their Outlook.
- A. Put Copilot in every plan, free. Keep the renewals whole.
- B. Forget Outlook. Sell our data to every agent. Late, and priced per lookup.
- C. Then our agent books the meetings. All of them. Outlook got there first.