A snowboard shop became one of 12 agents.
You let your agent run a merchant's whole business on any lab's model, Amazon listings included. Each new chore makes it harder to fire.
12 agents handle the world's shopping. One began in 2004, selling snowboards online from Ottawa.
The Chair: Subscriptions are 4% of revenue. Our agent holds 48% of our merchants' working context.
The Chair: Meta has offered 4x our value. Instagram would like a cash register.
The Buyer: 3 billion people scroll past things they want. We'd like them to stop scrolling and pay.
Outcome: Won the relationship
You let your agent sell for anyone, on any lab's model, and favored no store. Merchants and shoppers trusted it. Now Meta wants it.
- A. Take Meta's offer. The feed buys the till.
- B. No. We sell for everyone, not one feed. Neutral compounds.