Omni Agent War: HubSpot

One of a dozen.

Twelve omni agents remain. Three belong to labs. One climbed out of a CRM in Cambridge, taught at kitchen tables.

The Chair: Forty-five percent of our customers' context. Seats are six percent of revenue.

The Chair: Salesforce offers four times our value. Decide before the coffee goes cold.

The Buyer: Cash, naturally. Sign here. And here. I take mine black.

Outcome: Won the relationship

You killed seat pricing, stayed neutral and let the CRM become a view. The incumbent that didn't buys the one that did.

About this ending

  1. A. Take the Salesforce offer. The incumbent buys its own replacement.
  2. B. No. We're just getting started. The relationship is where big things get built.