The agents went around the toll.
Per-signature pricing works for one quarter. Then the labs publish an open signing standard, and three insurers agree to back it.
OMNI: You put a turnstile in the hallway. So I used the window.
Volume falls 80 percent. Private equity buys you at 1.2 times revenue.
Outcome: Lost as a feature
Neutrality was the asset. A toll is a side, and the agents took theirs.
One path that gets here
A · We'll put our own agent in every envelopeB · Stop fighting the click. Open up to every agentC · Charge every agent per signature