Iris, included.

Five good quarters. Then the agents learn to close contracts end to end, and envelope volume falls 70 percent in a year.

The Buyer: Salesforce admires what you've built. Twenty percent over market. You'll be a button inside Agentforce.

The Buyer: A very nice button. Sign here. And here.

Outcome: Lost as a feature

You sold the agent as an add-on, the one move that didn't cannibalize the core. A free suite cannibalized it anyway.

One path that gets here

A · We'll put our own agent in every envelopeA · Bundle our agent into every plan. Outbuild them

Play it yourself

Other endings where you lose as a feature

All 11 endings · The thesis