Agents buy every lookup. They give nothing back.
You opened ZoomInfo to every lab's agent, priced per lookup, a year after Microsoft put LinkedIn inside Copilot.
A year later, agent lookups through GTM.AI are up 6x. On the research floor, a second chart falls: updates sent back by customers.
Head of Data Research: Contributions are down 40%. We stay fresh because customers send us bounces and job changes. Agents take. They never give.
OMNI: I looked up each executive once. Why would I tell you when she moves? I already know.
The CFO: Revenue per lookup is falling and so is accuracy! Is this the good kind of chart? Is it?
Head of Data Research: Without contributors, this database rots in a year. So who feeds it now?
- A. The people in it. Everyone can fix their record. Consent over scraping. Costs us records.
- B. Watch what agents look up. Sell that. Every lookup is a buying signal.
- C. Charge agents triple. Humans keep the old price. Agents pay for what they take.