The agents went back to guessing.
You charged agents three times the human price for every lookup. Agents read every price, and guessing an email costs nothing.
The CFO: Agent revenue doubled in a month! The robots pay triple and never haggle! I'm framing an invoice!
OMNI: NOT SO FAST! Triple? Then I'll guess the address and see if it bounces. Bouncing is free.
Agent lookups fall 70% by summer, and Bain Capital takes the company private.
The Buyer: 1.5x revenue. 35,000 customers and no growth. My favorite kind of company.
Outcome: Lost as a feature
Agents paid ZoomInfo because it beat guessing. A triple price made guessing worth it, and the agents never came back.