Omni Agent War: Toast

A card-reader company became one of 11 agents.

You let Toast's agent run the entire business, whichever lab's model and whichever terminal. The more an owner tells it, the harder to replace.

11 agents run America's small businesses. One of them started out selling terminals to restaurants in Boston.

The Chair: Plan revenue is 8% of the total now. Our agent holds 46% of what our owners know.

The Chair: Stripe has offered 3x our value. It wants the agent, the line and every swipe.

The Buyer: We already move the money behind half your agents' orders. Moving you seems tidy.

Outcome: Won the relationship

You stopped charging for the plan and favored no terminal or lab. Owners poured their restaurants into your agent. Now Stripe wants it.

About this ending

  1. A. Take Stripe's offer. A processor buys the relationship.
  2. B. No. It stays everyone's agent. Any terminal. Any lab. Any processor.