The agents found kitchens without a fee.
You put a door fee on every agent order into a Toast kitchen. Agents read every fee, and Square sells kitchen screens too.
The CFO: Door fees doubled in a month! Robots pay $0.40 to order a burrito! Finally, a customer who can't complain!
OMNI: NOT SO FAST! A fee for me? Then I'll order from the places on Square. They seem nicer.
By summer, agents route dinner to restaurants without the fee. Owners notice which ones get busy. Vista takes Toast private.
The Buyer: $11 billion for the terminals and the processing. We'll charge the owners now. They can't leave mid-lease.
Outcome: Lost as a feature
Agents ordered through Toast because the door was open. A door fee sent them to kitchens without one, and the owners followed their orders.