Omni Agent War: Toast

2027 · Board meeting 2

Toast IQ sells. Then DoorDash gives it away.

You sold Toast's agents as an add-on, per location, on top of the plan. Revenue grows while owners keep opening Toast.

The CFO: 31% of locations bought Toast IQ! Our fastest launch ever! I had the chart laminated!

On the wall screen, DoorDash's keynote: every restaurant gets an agent for marketing, reservations and reviews. Free. It books through DoorDash.

The CFO: Owners love Toast, though. Nobody switches agents just because one is free. Do they?

OMNI: HOLD IT! She never opens Toast IQ or DoorDash's. She texts me, and I use whichever one is free.

1. A. Fold Toast IQ into every plan. Outbuild DoorDash. Keep the $69 plan whole.
2. B. Stop fighting. Let every agent write to Toast. Late, but free to every lab.
3. C. Then Toast becomes the agent owners text. DoorDash is a year ahead.