CoWork sells. Then Microsoft answers for free.
You folded the agent into Snowflake and had it run every query on Snowflake first. Its customers read the query logs every week.
The CFO: AI credits are 14% of consumption! CoWork is in 9,000 accounts! I had the chart printed as a poster!
Ignite, on the wall screen: Fabric mirrors Snowflake tables into OneLake overnight. Copilot answers from the copy, in Teams and Excel. Included.
The CFO: It's only a copy! The real tables are still ours! A copy doesn't burn credits, though. Does it?
OMNI: HOLD IT! Your users never open CoWork. They live in Teams. So does Copilot, and it reads copies for free.
- A. Make CoWork free with every warehouse. Outrun Copilot. Defend consumption.
- B. Stop fighting copies. Iceberg everything, any engine. Late, with no storage lock.
- C. Late or not, CoWork prices per answer. Copilot has a year's head start.