Shoppers love Shop. Your merchants want you gone.
You turned the Shop app into an agent that buys for shoppers anywhere, Amazon included. Shoppers trust it because it isn't only selling Shopify.
The Shop agent buys from any store for whoever asks. 40 million shoppers use it. Then it sends one to Amazon to save $4.
Your biggest merchant: HOLD IT! Your agent sent MY customer to a rival for $4! I pay you 2.5% of everything to be betrayed?
Head of Shopify Plus: Six of my top 20 Plus brands just called Salesforce! Six! Who do we work for?
Head of Payments: Merchants pay our bills. Shoppers decide where the orders go. An agent that only points at our stores is a billboard.
- A. Hold the line. Shop works for the shopper. Lose some brands. Win the shopper.
- B. Then every merchant gets an agent to haggle. Their agent meets the shopper's. We referee.
- C. Fine. Shop recommends Shopify stores first. The merchants calm down. For now.