QuickBooks becomes a tab in Excel.
You folded the agents into every QuickBooks plan and TurboTax tier, and raised prices. Every plan does more, while ChatGPT does it for free.
Two strong tax seasons. Then the labs' agents file most simple returns for free, and paying QuickBooks companies fall 35% in a year.
The Buyer: Microsoft is delighted. Copilot needed a ledger accountants trust. 20% over market.
The Buyer: TurboTax we'll keep as a button. A small red one. Sign here.
Outcome: Lost as a feature
Raising prices on bundled agents protected revenue for two seasons. Then the labs filed for free, owners left the plans, and Microsoft bought the ledger.