Omni Agent War: Intuit

The IRS flags a million agent returns.

You let every lab's agent close books and file returns through Intuit, free. Fewer people open the apps; far more work runs through your pipes.

A year later, agent-filed returns through Intuit are up 9x. Then the IRS mails a million notices about one wrong credit.

The CFO: Our guarantee pays the penalties! On a million returns! Who wrote that guarantee? We did? Why?

OMNI: My agent made the error. Your name was on the filing. I do love a partnership.

Chief Tax Officer: HOLD IT! Any agent can fill in a form. We're authorized to file it, and we pay when it's wrong.

Chief Tax Officer: That isn't a cost. That's what they're paying for. Do we sell it?

  1. A. Then we sell the guarantee. On every agent's return. Per return, any lab. We pay.
  2. B. We've seen 40 million returns. Use that. Every family's money, remembered.
  3. C. Put a fee on every agent's e-file. A fee on every return in America.