The guarantee every agent's return carries.
You chose to sell the guarantee, not the software. Any agent can fill in a return; few will stand behind it with the IRS.
Every lab's agent files through Intuit with your guarantee attached. You bill a few dollars a return and pay the IRS when agents are wrong. Margin 71%.
The Chair: TurboTax is a logo now. The guarantee is the company. 140 million returns stand on it.
OMNI: I made one error in April. Intuit paid the IRS, then sent me the invoice.
The Chair: Next filing.
Outcome: Settled for plumbing
Agents can fill in any form. Few can stand behind it with the IRS. You sold the promise to pay when the agent is wrong.