You own 60% of the thing that ate you.
The spinout sells usage from day one, and partners onboard for it. By 2029 it serves 40,000 businesses, half of them new to HubSpot.
The Founders: We kept our promise! It never once preferred HubSpot!
The Founders: And now it's worth more than HubSpot. We feel strange about that. Mostly good.
OMNI: Mostly good is right. It's the only part of HubSpot I'd bother to compete with.
Outcome: Won the relationship
You couldn't change pricing inside the P&L, so you moved it outside. The parent shrank. The child owns the relationship.