Figma's spinout is worth more than Figma.

Paid by the finished job, never the seat, it does product work for 85,000 companies by 2029, and outgrows Figma the next year.

The Founders: It chose Figma for 38% of the work! The rest went to code, Canva and whatever was fastest!

The Founders: We sent the Figma team a crit about the other 62%. Very constructive.

OMNI: It rejected my mockup. In public. With a GIF.

Outcome: Won the relationship

As a Figma product, a fair agent would have eaten seats. As its own company, it had none to defend, and it took the work.

One path that gets here

D · Then we buy the agent she actually usesC · Spin it off. Let it ignore seats

Play it yourself

Other endings where you win the relationship

All 11 endings · The cast · The thesis