Adobe finally buys Figma. It recommends Canva.
The deal closes in spring, eight years after the first one died. The agent's first act inside Adobe: it makes a bakery's menu in Canva.
The Buyer: $160 billion. 8 times our 2022 offer. And on day one, it chose Canva.
The Buyer: The board begged it to favor Creative Cloud. It returned a very polite review. Rejected, with comments.
Outcome: Won the relationship
No toolmaker can build an agent that ignores its own tools. Adobe bought one, and now pays to keep it that way.
One path that gets here
A · Then the Figma agent does that. On creditsB · Stop fighting the labs. Open the canvas to themA · Keep every no a designer says. For any labA · Her taste, for every lab's agent. Per decisionA · Take Adobe's offer. Finally