Omni Agent War: Box

The add-on works. So does free.

The CFO: Twenty-two percent attach! The analysts love it! I'm on CNBC Thursday!

On the wall screen, Copilot answers a question with files from SharePoint, Drive and Box. Free. Nobody opened Box.

The CFO: Logins are just a vanity metric, though. Right? Right?

Head of Product: HOLD IT! They are, until renewals. We're the best store their agent reads. We're not the agent.

OMNI: Quite right. I'm the agent. Do keep the files tidy for me.

  1. A. Bundle it into Enterprise Plus. Raise the price. Defend revenue per user.
  2. B. Look at logins. Open the store to every agent. Late, but honest.
  3. C. Kill seats now. Box becomes the agent. A year late. Sales will riot.