Twilio becomes a reseller of the carriers' list.

The carriers' own registry approves an agent in an afternoon. Developers sign up direct. Your resale margin shrinks every quarter.

The Buyer: KKR is delighted. 1.2x revenue for 402,000 customer accounts. A charming annuity.

The Buyer: We'll resell the list too. Quietly. Nobody reads the fine print on a phone bill.

Outcome: Lost as a feature

You let the carriers own the agent registry. The one thing agents needed to reach a human belonged to someone else, so they went there.

One path that gets here

A · Then our AI rides on every messageB · Quit fighting Amazon. Open our lines to every agentA · Ours. We register and vouch for every agentC · Let the carriers run it. We'll resell

Play it yourself

Other endings where you lose as a feature

All 12 endings · The cast · The thesis