The labs arrive. Their agents make their own calls.
You kept your agent, priced per call resolved, and let it ring through any carrier, Amazon included. Some ISVs leave. The agent goes everywhere.
OpenAI, Anthropic and Google ship agents that call, text and email on their own. Each lab buys phone numbers wholesale. None of them asks Twilio.
OMNI: Your agent is charming on the phone. Mine also books the flight, files the claim and calls your mother.
The Airline CX Chief: Your agent promised a refund. Gemini's denied it the same hour. They've never spoken, darling. I'm keeping exactly one.
Head of Carrier Relations: Carriers will block any agent nobody answers for. Whoever they trust keeps the conversation.
- A. Then our agent runs every channel, any lab. Over Amazon, the labs and our own.
- B. Voice and text only. No one is better. The safest lane.
- C. Then we prove who's human. Nothing else. Every agent asks us first.