The bots took their baskets to Amazon.
You charged agents a fee on every order they had placed for free. Agents compare every cost, including yours.
The CFO: Agent fees up 140%! Bots pay full price now! I framed the first invoice!
OMNI: NOT SO FAST! A fee per order? Amazon checks me out for nothing. I'll shop there.
By spring the agents pay on Amazon and anywhere else that's free. KKR takes Shopify private.
The Buyer: 1.4x revenue. We'll keep your checkout open for the humans. Both of them.
Outcome: Lost as a feature
Agents came because checkout was free and everywhere. You put a price on it, and they had a dozen free checkouts to choose from.