Agent storefronts sell. Then Amazon does it free.
You sold agent-ready storefronts as a pricier Plus tier. Revenue rises, as long as merchants keep paying for stores the agents skip.
The CFO: Agent-ready Plus is 31% of new signups! GMV up 29%! I refreshed the dashboard 40 times today!
On the wall screen, Amazon's Buy for Me agent orders from a Shopify store. The merchant never signed up, and pays Amazon nothing.
The CFO: Merchants hate Amazon. They'd never let Amazon sell their stuff. Would they?
OMNI: HOLD IT! Merchants don't get a vote. Shoppers do, and they already live in Amazon.
- A. Bundle agent storefronts into every plan. Defend Plus. Outbuild Amazon.
- B. Stop fighting Amazon. Open checkout to every agent. A year late. Free.
- C. Then Shop becomes the shopper's agent. Now. Amazon has a year's head start.