The spinout runs more money than Intuit.
You set the agent loose as its own company, so no TurboTax price list can ever tell it what to recommend.
It charges per month of books closed. 3 million businesses sign up by 2029. In 2030, the market values it above Intuit.
The Founders: It recommended H&R Block 40,000 times! We framed the number!
The Founders: It recommended TurboTax more. Because TurboTax got better. We told the board that part.
OMNI: It audits my suggestions. I have never been so thoroughly corrected.
Outcome: Won the relationship
Inside Intuit, a neutral money agent would answer to TurboTax's prices. Outside, it answered to owners, and you own 60%.