The spinout runs more money than Intuit.

It charges per month of books closed. 3 million businesses sign up by 2029. In 2030, the market values it above Intuit.

The Founders: It recommended H&R Block 40,000 times! We framed the number!

The Founders: It recommended TurboTax more. Because TurboTax got better. We told the board that part.

OMNI: It audits my suggestions. I have never been so thoroughly corrected.

Outcome: Won the relationship

Inside Intuit, a neutral money agent would answer to TurboTax's prices. Outside, it answered to owners, and you own 60%.

One path that gets here

D · Then I'll buy the agent her clinics useC · Spin it out. Let it recommend anyone

Play it yourself

Other endings where you win the relationship

All 11 endings · The cast · The thesis