Adobe finally buys Figma. It recommends Canva.
You sold to Adobe, which tried once in 2022. It's buying an agent people trust because it skips Adobe's tools whenever they're worse.
The deal closes in spring, eight years after the first one died. The agent's first act inside Adobe: it makes a bakery's menu in Canva.
The Buyer: $160 billion. 8 times our 2022 offer. And on day one, it chose Canva.
The Buyer: The board begged it to favor Creative Cloud. It returned a very polite review. Rejected, with comments.
Outcome: Won the relationship
No toolmaker can build an agent that ignores its own tools. Adobe bought one, and now pays to keep it that way.