The agents stopped holding meetings.
You charged every agent a fee to join a Zoom meeting. Agents weigh every fee, and nothing says they need a meeting at all.
The CFO: Join fees tripled in a quarter! Agents meet all day long! I bought a second ring light!
OMNI: NOT SO FAST! A fee to meet? Then we won't meet. A shared file agrees to things for free.
By spring, agents settle everything in shared files. Thoma Bravo takes Zoom private.
The Buyer: 1.2x revenue. Lovely brand. People still say let's zoom. Nobody does.
Outcome: Lost as a feature
A fee to join taught agents they never needed a meeting. They settled things in shared files and left Zoom empty.