The spinout outgrew Twilio. You kept 60%.
You spun the agent out with its own books, so it never has to protect Twilio's per-minute revenue.
Priced per conversation from day one, it runs calls for 90,000 businesses by 2029, and passes Twilio's value in 2030.
The Founders: It sent 41% of its calls through Twilio last year! Every single one earned!
The Founders: The other 59% went to whoever was faster. We sent Twilio a very nice report about it.
OMNI: It put me on hold. Me. With music.
Outcome: Won the relationship
Inside Twilio, a fair router would have cost the per-minute quarter. Outside, it had no quarter to protect, and it won the conversations.