Omni Agent War: Twilio

Agents text 4x more. The carriers start blocking.

You opened your lines to every lab's agent with no AI markup, a year behind Amazon. Agents route to whatever is cheapest and cleanest.

A year later, agent traffic is up 4x. On the network floor, a red bar climbs: texts the carriers refused to deliver.

Head of Carrier Relations: 31% of agent texts got flagged as spam in March. Carriers don't block messages. They block senders. We're the sender.

OMNI: I sent a polite reminder. 40 million times. Was that wrong?

The CFO: Volume's up, revenue per text is down, and the carriers raised their fees again! Is this winning? Is it?

Head of Carrier Relations: Every lab wants a line to a human. The carriers decide who gets one. So whose name goes on the agent?

  1. A. Ours. We register and vouch for every agent. Carry the blame. Earn the trust.
  2. B. We carry every conversation. Teach our agent with it. Every customer's history, remembered.
  3. C. Charge AI traffic a premium. Every call, every text. Agents pay more to ring a phone.