Omni Agent War: Twilio

The carriers want one name on every agent.

You retired your agent and offered every ISV's agent what it can't build: a line carriers trust. You compete with no one now.

A conference room in Washington. On the table, a letter signed by AT&T, Verizon and T-Mobile.

Head of Carrier Relations: They'll let agents ring any phone in America. If one company answers for every single one of them.

The Airline CX Chief: My agent was blocked twice during a hurricane, darling. I'll pay whoever makes sure that never happens again.

OMNI: Answer for me? Bold. I don't even answer for me.

Head of Carrier Relations: We can stop at vouching. Or we can also keep what every agent says to every customer. For every lab.

  1. A. Sign it. Twilio answers for every agent. Liability per sender. Small, and hard to copy.
  2. B. Sign, and keep every customer's conversation. Any lab. The registry and the memory.
  3. C. Let the carriers run it. We'll resell. No liability. No leverage.