Omni Agent War: Shopify

Your $900M agent refuses to favor Shopify.

You paid $900M for the shopping agent people trust to find the best price anywhere. It's worth that only while Shopify stores get no favors.

40 people in a Montreal loft. Their agent shops every store on earth for 3 million people, Shopify's and Amazon's alike.

The Founders: Our only rule: no favors for Shopify stores! Shoppers smell a kickback in one search!

Your biggest merchant: It sent my customers to a rival twice last week, darling. Do fix that.

The Chair: Legal drafted three plans. I've read one. Choose.

  1. A. Fold it into Shop. Our stores first. Synergy, by Friday.
  2. B. Keep it neutral. We're one store of many. Let it shop the world.
  3. C. Spin it out. It answers to shoppers. No merchants to protect.