Omni Agent War: Shopify

An agent bought 40,000 pairs of the wrong shoe.

You stopped selling storefronts and sold what no agent can fake: the payment, the tax and the liability behind every order.

2 a.m. A lab's agent misreads a size chart and buys 40,000 pairs of sneakers through your checkout. Every shopper disputes the charge.

Your biggest merchant: 40,000 returns, darling! My chargeback rate is 3%! One more month and Visa cuts me off!

The CFO: Do we refund? Does the lab refund? The lab will refund. Won't it?

Head of Payments: You can't sue an agent, and the card networks won't wait. Someone owns this order. Us, or nobody.

  1. A. We guarantee every agent order. Every lab. We eat the losses. We set the rules.
  2. B. Checkouts are for humans. Make them tap. A person approves every order.