Intuit files. That's all it does now.

Mailchimp went to H&F, Credit Karma to a bank. What's left files taxes, runs payroll and keeps books for every lab's agent. Margin 68%.

The Buyer: $9B, closed. We'll take very good care of the email list. Do send us a newsletter.

The Chair: Half the revenue. All the licenses. Nobody opens anything, and everybody files through us.

OMNI: I tried to run payroll myself once. Fifty states said no.

Outcome: Settled for plumbing

Agents can do the books, but they can't get licensed. You sold the apps and kept the permissions: e-file, payroll and money movement.

One path that gets here

A · We'll sell agents on every QuickBooks planC · Kill the price list now. Charge for workC · Put Mailchimp and Credit Karma on the blockA · Sell Mailchimp and Credit Karma. Keep the licenses

Play it yourself

Other endings where you settle for plumbing

All 11 endings · The cast · The thesis