ADP buys Intuit for the payroll.
The activist wins the board vote in April. Intuit is sold by June.
The Buyer: We pay America's workers. Now we'll file their taxes too. 15% below last year's price.
The Buyer: TurboTax keeps its name. It's on the paystub now, in very small print.
Outcome: Lost as a feature
You moved to billing for work a year after ChatGPT filed for free. By then the activist cared about the price, not the plan.
One path that gets here
A · We'll sell agents on every QuickBooks planC · Kill the price list now. Charge for workA · Show the board what work pricing earns