Omni Agent War: Intuit

Right plan. ChatGPT filed first.

You dropped plans and per-return pricing to bill for work done, a year after ChatGPT started filing returns for free.

Work-based pricing launches. Customers like it. Wall Street doesn't: the stock is down 40% since 2026, and an activist owns 4%.

The CFO: We're still America's biggest tax company! The activist's letter was very polite! Polite is good, right?

OMNI: NOT SO FAST! Polite is how activists say 'sell Mailchimp by Friday.'

  1. A. Show the board what work pricing earns. 3x the spend. Bet your job on it.
  2. B. Sell the agent. Keep the e-file license. Cash now. The licenses stay home.
  3. C. Put Mailchimp and Credit Karma on the block. Shrink to what's licensed.