Figma becomes a tab in Google Workspace.
Six steady quarters. Renewals arrive, and managers decide the chat plan they already pay for can draw the mockups.
The Buyer: Google has always admired your multiplayer. A 25% premium. Workspace could use a canvas.
The Buyer: Every seat becomes a tab beside Docs and Sheets. Your designers will notice. Their managers won't.
Outcome: Lost as a feature
You sold credits for design the labs gave away inside chat. Managers approved the free version, so the seats you protected stopped renewing.
One path that gets here
A · Then the Figma agent does that. On creditsA · Put unlimited AI in every seat. Outdesign them