Agents found the tokens somewhere free.
You charged agents for every frame they draw in Figma. Agents read every price, and design tokens also live in plain code.
The CFO: Two cents a frame! 90 million agent frames in March! I'm framing the invoice!
OMNI: NOT SO FAST! Per frame? Then I'll read the tokens straight from GitHub. They're free there.
By summer, agents render straight from code. Silver Lake takes Figma private at 3x revenue.
The Buyer: 3x revenue. On your first day of trading, it was 60x. We do love a canvas with room to shrink.
Outcome: Lost as a feature
Agents drew in Figma because it cost nothing. Pricing each frame sent them to the copy of the design system already sitting in code.